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Ithaca planning board presses developers to scale signage at Cayuga Park
Summary
Developers presented a unified sign package for the Keuka/Cayuga Park mixed‑use campus; planners and board members pressed for smaller, less illuminated building signage and clearer monument and wayfinding signs that prioritize navigation to Cayuga Health.
Developers and sign fabricators returned to the Planning and Development Board of the City of Ithaca on Feb. 25 with a revised sign package for the Keuka Park/Cayuga Park campus, presenting blade signs for residential buildings, two freestanding monument signs at the Route 13 and Third Street entrances, and four internal wayfinding panels.
Board members said the site needs clearer navigation to the Cayuga Health building and retail, but expressed consistent reservations about large building branding and illumination on residential structures. “I don't see the need to brand these buildings,” said Andy Roman, member of the board, arguing the residential buildings should read as neighborhood housing rather than commercial landmarks. Several board members said monument signage should be smaller and make room for tenant identification for retail uses.
Why it matters: Keuka/Cayuga Park combines medical, residential and retail uses. Board members framed the design choices as one of balance — navigation for patients…
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