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Four vendors present competing media strategies to Luzerne County opioid commission; county will review proposals
Summary
Kudu Creative, 7 Mountains Media, WNEP and WBRE/WYOU presented creative and media plans for county opioid-settlement-funded public education; proposals ranged from billboards and direct mail to targeted streaming and video, and the opioid commission will evaluate next steps.
Four marketing and media firms presented competing plans to Luzerne County Council and the opioid commission for a multimedia public-education campaign funded from opioid settlement dollars.
Presenters described creative concepts, distribution plans and metrics they said would raise awareness of fentanyl risks, expand Narcan access and promote treatment and harm-reduction resources.
Sarah Clark of Kudu Creative described “Fake is Real,” a fentanyl-awareness campaign the firm created for Northampton County. Clark said her firm has distributed more than 1,000 Narcan kits and used mass direct mail — 50,000…
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