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Moline City to run National Community and Business surveys to inform strategic plan
Summary
Polco representative outlined methodology, sampling and timeline for the National Community Survey and National Business Survey; council members pressed on district-level sampling, language access and overlap with existing local surveys.
Moline City Council heard a presentation Wednesday on the National Community Survey and National Business Survey that city staff plan to use to shape the next strategic plan and FY26 budget cycle.
The presentation, led by Alec Vyse of Polco, said the surveys will produce scientifically valid baseline data about resident and business sentiment and offer custom benchmarking and follow-up engagement tools.
Polco’s national community instrument uses a random household sample (Polco recommended a 3,000-household sample for Moline) and a six-week data-collection window, followed by reweighting against census demographics to produce a scientifically valid result. Households invited by postcard receive a unique URL and QR code; paper surveys are mailed to respondents who request them. The firm said the average completion time is about 15 minutes and that an open-participation version will run during the survey’s final two weeks so non-sampled residents can still respond. Results are delivered as a long PDF…
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