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Heber Valley tourism office reports $22.8M 2025 budget, highlights grants and marketing strategy
Summary
Heber Valley tourism officials presented their 2024 results and 2025 budget plan to the council, reporting growth in room and restaurant tax revenue, details on a $50,000 event marketing grant allocation, and a digital‑first marketing strategy focused on attracting multi‑day visitors.
Dalen and Jessica of the Heber Valley Chamber/tourism office presented the chamber’s 2024 results and the proposed 2025 budget to the Wasatch County Council, outlining marketing strategy, grant awards and key tourism metrics.
Dalen said the office expects to close 2024 with about $1.3 million in restaurant tax collections (a 13% increase year‑over‑year estimate) and just over $4 million in room tax collections (about 3% year‑over‑year). For 2025 the destination…
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