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Visit Williamsburg reports lodging growth, sports bookings and new booking tech pilot
Summary
The Williamsburg Tourism Council reported a 6.7% increase in transient lodging tax in the latest period, growth in hotel weekend occupancy, bookings for the new Greater Williamsburg Sports and Events Center and a pilot to add a booking engine to visitwilliamsburg.com.
Ed Harris, chief executive officer of the Williamsburg Tourism Council (VISIT Williamsburg), told the James City County Board of Supervisors the organization closed 2024 with growth in lodging tax collections and weekend hotel occupancy, and he outlined marketing and product developments expected to boost future visitation.
Why it matters: tourism and events drive hotel stays, meals and sales taxes in the Historic Triangle; expansions in sports bookings and new attractions could shift visitor patterns and sales-tax receipts for James City County and neighboring jurisdictions.
Harris said transient lodging (the local “lodging tax”) increased about 6.7% year over year in the most recent data presented. He told the board hotels and motels sold…
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