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Visit OKC reports $85.4 million in city sales tax from tourism and highlights new conventions
Summary
Visit OKC presented quarterly activity, telling the council tourism generated $85.4 million in city sales tax receipts in 2023 and highlighted recent marketing wins, virtual-tour tools and relocated conventions coming to Oklahoma City.
Visit OKC president Zach Craig presented the bureau’s quarterly report, telling the council that tourism-generated receipts contributed $85,400,000 in city sales tax in 2023 and describing recent outreach and booking wins.
Craig outlined four strategic imperatives developed with Coraggio Group and previewed new marketing tools and events. He demonstrated SkyNav, a complimentary online virtual tour intended to help recruit conventions and leisure visitors, and cited national placements including Southern Living and a Spanish-language syndicated feature. “The visitation economy is certainly important today, but it's gonna continue to grow over time,” Craig said as he described the bureau’s role in attracting conventions and relocating events.
Craig noted recent wins: Lone Star Volleyball’s Classic, relocated from Texas, will bring about 12,000 visitors per wave and fill convention and event space next April; Mary Kay’s 2027 convention was secured and is expected to bring roughly 2,000 daily attendees over a two-week program. Council members praised Visit OKC’s work and cited hotel-tax growth tied to the city’s expanded visitation.
