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BlueDot outlines Open Rewards program for Keller to boost local spending
Summary
A BlueDot representative described Open Rewards, a citywide app-based incentive program that would let the City of Keller fund short-term promotions directing consumer spending to participating local businesses. Board members asked about funding, redemption, caps and technical details.
BlueDot representative Sofia Zane presented the company’s Open Rewards program at a Keller Economic Development Board meeting, describing an app that lets cities fund short-term, city-specific consumer incentives and track usage by business and user.
The program is designed so consumers create a free account in the Open Rewards app, earn rewards by linking a credit card or uploading receipts, and then redeem rewards either as an immediate payout (Venmo, PayPal, Zelle or mailed check) or as a local redemption depending on the city’s settings. “Open rewards in a nutshell is a citywide rewards program to incentivize your local shoppers to spend money at their local businesses,” Sofia Zane said.
Board members and staff discussed how participating businesses are defined, how funds are…
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