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Sunnyside council approves $100,000 lodging-tax package to fund local marketing plan
Summary
The Sunnyside City Council voted to authorize the city manager to spend $100,000 in lodging-tax (LTAC) funds on a new marketing plan focused on digital content and events promotion.
The Sunnyside City Council voted to authorize the city manager to spend $100,000 in lodging-tax funds to implement a new marketing plan aimed at promoting local events, restaurants and tourism assets.
City Manager Mike Gonzales introduced the request as “a request for a hundred thousand dollars” drawn from LTAC (lodging-tax) funds to give Sunnyside more autonomy over digital marketing and content creation. He said the plan was vetted by the Lodging Tax Advisory Committee and…
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