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TDC crediting rapid recovery communications after storms; new Bradenton‑area marketing campaign to run in April
Summary
Manatee County’s tourism marketing team described crisis communications, influencer outreach and paid buys used to counter negative storm imagery, and previewed a new campaign and 30‑second spot set to run in mid‑April.
The Manatee County tourism marketing team told the Tourist Development Council on Feb. 24 that coordinated crisis communications, influencer outreach and targeted paid media helped reverse negative storm perceptions and restore bookings, and they previewed a new campaign planned for mid‑April.
Colby Yacin, the county’s marketing lead, described a three‑part recovery focus — perception, messaging and visitation recovery — after three storms damaged parts of the barrier islands. “We had to take back our messaging,” Colby said, explaining that the team used drone footage, date‑stamped…
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