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Seminole County tourism office earns DMAP accreditation; sports tourism projected to double hotel room nights with proposed indoor complex
Summary
Seminole County’s tourism office received Destinations International accreditation and presented data showing sports tourism produces high weekend occupancy and considerable economic impact; a proposed indoor sports complex could roughly double annual sports-related hotel room nights.
Seminole County on Feb. 25 celebrated its tourism office’s receipt of Destinations International’s Destination Marketing Accreditation Program (DMAP) credential and received an update on local lodging and sports-tourism performance. The commission heard that the county’s tourism office met more than 100 standards to earn accreditation and that sports tourism is a major driver of weekend hotel occupancy and visitor spending.
Guy Cunha, the county’s director of economic development and tourism, said staff pursued the DMAP credential at the request of local hoteliers seeking a long-term assurance of professionalism. Jack Wert, a consultant with Destinations International who helped guide the county through the process, presented the accreditation plaque and noted Seminole County is among roughly 250 destinations worldwide to hold the credential.
Performance and sports tourism: Using Smith Travel Research (STR) and Zartico data, Cunha…
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