Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Get email alerts on the Heritage North Sign Program topic
No spam. Unsubscribe anytime.
Redevelopment Commission approves Heritage North sign program, allows modest signage increases
Summary
The commission approved a comprehensive sign program for the 9.9‑acre Heritage North development, authorizing permitted sign locations and a request for up to a 25% increase in allowable signage to account for new neighborhood identification signs; commissioners clarified limits on temporary sidewalk A‑frame signs.
The Redevelopment Commission approved a sign program for the Heritage North development covering allowable sign types and locations across nine buildings and the site’s monument sign.
Planning staff said the 9.9‑acre site at Gilbert and Juniper is zoned Heritage Village Center with a Planned Area Development overlay and was originally approved in 2022. The program proposes three frontage types (historic/frontage F1, flexible/internal F2, and restrictive/neighborhood F3) with tailored allowed signage and illumination rules for each frontage type.
Key details: staff said the proposed rooftop sign for the hotel building is 4 feet, 2 inches tall by 45 feet wide (about 187.5 square feet). That fits below the redevelopment district threshold of 250 square feet; staff noted the applicant’s currently proposed size is within the lower allowable amount but asked the commission to approve a maximum flexibility up to 250 square feet for future minor adjustments. The project also includes a monument sign approximately 7.5 feet tall with about 40 square feet of display.
Staff explained a new “neighborhood identification sign” category will be treated as wall signs under the Land Development Code, meaning those signs will deduct allowable wall‑sign square footage from the host building’s allotment. To offset that reduction for tenants, the applicant requested a 25% increase in allowable wall and monument signage; staff recommended approval of the increased allowance to preserve tenant signage opportunities while accommodating neighborhood identity signs.
Commissioners asked about temporary sidewalk A‑frame signs. Staff referenced the Land Development Code’s temporary sign policy and confirmed a business may have up to four A‑frames, which must be placed in front of the business being advertised and removed outside business hours; A‑frames may not be placed on raised medians, stakes across streets, or on multi‑use trails.
The applicant was present to answer questions; no public speakers addressed the item. A motion to approve the sign program passed (motion and second recorded; chair called for a vote and the motion passed). The staff report and slides were incorporated into the record.
Ending: with the sign program approved, staff may proceed to sign permit review consistent with the program’s parameters and the town’s permitting process.
