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Goodyear to centralize city communications; police and fire retain in-house public information officers
Summary
City staff proposed a unified, centralized communications team to standardize messaging, consolidate digital accounts and improve responsiveness; timeline includes a budget amendment next week, staff transitions in May and implementation by the end of the fiscal year.
Tammy Voe, Goodyear’s digital communications director, told the City Council that the city will move to a centralized communications model that combines digital and marketing functions now dispersed across departments. “The plan item is to evaluate and implement a coordinated citywide public communications plan by the end of this fiscal year,” Voe said.
The plan responds to rapid growth — Voe said Goodyear now has about 117,000 residents — and heavier demand on city channels. Over the past six months, she said, the city’s main social accounts received about a million comments and gained roughly 55,000 followers. The proposed unified team would centralize media relations, photography, video production, graphics, website…
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