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Peoria council asks staff to study permitting of digital billboards and electronic message signs
Summary
City staff outlined state standards, local constraints and potential revenue from digital signage during a Feb. 11 study session; council signaled support to continue exploring code changes and incentives but raised concerns about residential proximity, safety and free‑speech limits.
Planning and community development staff presented an exploratory review of digital billboards and electronic message signs during the Peoria City Council study session on Feb. 11, and council members asked staff to return with more detailed policy options.
Planning and Community Development Director Chris Hawkins told the council the city does not currently permit new static or digital billboards, although about 14 older static billboards remain in grandfathered status. He outlined state rules that would apply to freeway-facing digital billboards, including zoning and spacing minimums, brightness limits and required dark‑hours shutoffs.
The presentation framed digital signage as a potential economic development tool that could generate recurring revenue for the city and provide a platform for community messaging, but Hawkins and council members also listed operational and neighborhood impacts that would need rules and…
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