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Visit Laredo reviews marketing, hotel outreach and visitor programs; member excused
Summary
Staff reported on occupancy and spending metrics, promotional partnerships, the coffee‑tour and podcast efforts, outreach to Mexico, a proposed mobile visitor center and continuing monthly hotel visits. The board approved an excused absence for Raymond Cunningham.
At a Visit Laredo meeting (date not specified), staff reviewed recent marketing efforts, visitor metrics and outreach programs and the board approved an excused absence for a member.
Visit Laredo staff told members the destination is seeing continuing activity from sports tournaments, a growing podcast and social‑media campaigns, and that promotional efforts in Mexico and at hotels are central to upcoming work. Staff highlighted a new Spanish brochure, an active “coffee tour” involving about 15–16 shops, and plans for a mobile visitor center to support off‑site activations.
Staff presented recent performance figures showing hotel occupancy and spending patterns informally summarized in the packet. The report cited about 76% hotel occupancy for November–December in one table and an average daily rate in the $140s; staff also pointed to a roughly $40,000 drop in one November month compared with projection data and asked for follow‑up to identify causes. Staff said Visit Laredo is…
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