Trophy Club council holds workshop on two small-area plan concepts for State Highway 114 corridor

The Town of Trophy Club on Feb. 24 held a workshop on two site-layout concepts for a 54-acre small-area plan near State Highway 114, hearing a presentation from consultants and giving feedback on circulation, parking, building scale and public spaces.

McAdams planner Randy Rivera opened the presentation, telling the council that “plan number 1 is keeps all the infrastructure in place,” while “plan number 2 does propose a change to the infrastructure to create and make a great place for the community to come together,” and that plan 2 would yield more nonresidential square footage and a higher tax base. Marissa Brewer, a McAdams planner, said the team’s outreach produced about 595 online survey responses and community meetings that shaped the concepts.

The nut graf: The two concepts reflect different trade-offs. Concept 1 preserves much of the current suburban-style infrastructure and limits redevelopment to a smaller number of catalyst sites; concept 2 realigns Trophywood Drive, adds more on-street and structured parking, pushes buildings closer to the street and creates a civic green anchored on Town Hall, increasing retail/restaurant square footage and three potential catalyst redevelopment parcels. The council framed the workshop as a feedback session, not a decision point.

In the presentation Jameson Pinson, McAdams’ director of landscape architecture, walked council members through circulation and pedestrian improvements included in the concepts. Concept 1 keeps the existing Trophywood Drive alignment with angled parking and a newer garage over an existing surface lot; concept 2 realigns the entry to focus views on Town Hall, narrows the street section, adds parallel parking, and clusters mixed-use buildings and a civic green on the town-hall frontage.

Consultants emphasized pedestrian connectivity: consultants proposed filling gaps in the State Highway 114 sidewalk frontage, tying a 12-foot multi-use trail to a water-line easement behind parcels to connect neighborhoods to the commercial core, and a trail along a power-line easement to the east. The team described two versus three “catalyst” redevelopment sites across the concepts and showed conceptual parking garages (presenters described G1 as roughly three levels and G2 as roughly four levels in the slides shown).

Council members and residents raised multiple clarifying points: the existing right-of-way on Trophywood Drive was identified as about 80 feet; concept drawings referenced a 106-foot right-of-way in places, prompting questions about where the extra width would come from. The consultants said building heights and exact slide/garage dimensions remain schematic and will be refined in future design phases.

Several councilmembers asked the consultants to show clearer visuals and preferred-parcel maps on future agendas. Councilmember comments ranged from support for concept 2’s town-hall focal point to requests for clearer cost and feasibility information tied to private ownership: one councilmember urged consultants to “show here’s what we can control and here’s what we cannot control” because most parcels are privately owned and redevelopment requires private agreements and capital.

The consultants and staff reiterated that the workshop was for feedback. Randy Rivera and the McAdams team said they will refine the concepts based on council and public comments and return with a draft area plan and implementation strategies including developer engagement steps.

The presentation also listed specific outreach: stakeholder meetings with nearly all property owners within the 54-acre area (one owner was not reached), two in-person open-house sessions (about 23 attendees total), and an online outreach campaign (QR code, promotional video, and 595 survey responses). Those outreach results showed strong interest in connectivity, daytime/evening dining and retail, and a market for smaller-format retail and “55+” or active-adult housing types rather than general-market high-rise apartments.

Looking ahead, staff said the small-area plan will advance through additional design refinement, testing with potential developers, and an eventual draft plan presented to council for adoption. The consultants said they will provide more visualizations (renderings/3D) and clearer parcel-level guidance for what land the town and the Economic Development Corporation control versus privately held parcels.

Ending: Councilmembers asked staff to schedule follow-up workshops to see refined visuals, feasibility numbers and recommended implementation steps; no formal action was taken at this workshop.