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Tourism staff preview spring concert series and community-center upgrades
Summary
Tourism staff outlined a spring concert series of free Saturday concerts, improvements to the community center (a small business/meeting space built with ATAX funds, storage and planned painting), and marketing work that has driven site views and calendar usage since Explore North Augusta launched.
Tourism staff presented a first-quarter update on Feb. 24 and previewed an April–May spring concert series and facility upgrades funded in part with ATAX funds.
Carl, tourism staff, said the department had been long-range planning and had a near-term calendar of free Saturday concerts at the Sarah Jones Amphitheater. Acts scheduled for the spring include Whiskey Run (March 22), Velcro Pygmies (March 29), Crystal Meningal (May) and Ryan Abel Project (May 17). Staff said most spring concerts will be free and family friendly and will start at 7 p.m.
Carl also described the creation of a small meeting/business center at the community center using ATAX funding, equipped with a clear touch panel and web-conferencing camera for remote participants. The tourism team has also built interior storage, a workbench and plans for painting and lighting upgrades in the ballroom later in the year.
Staff reported website traction: more than 4,000 website views in January and much of the traffic going to the event calendar. Tourism staff said they subscribe to partner calendars to populate the city calendar and that in-house creative staff produce promotional posters and social content.
Ending: The tourism office encouraged council to use and promote the calendar and said additional spring and seasonal events would be released in segments throughout the year.
