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Arlington ISD holds workshop to shape districtwide marketing plan
Summary
Trustees and communications staff held a workshop Feb. 6 to gather input on a comprehensive marketing plan, review a district survey (about 1,200 responses), an outside audit by the National School Public Relations Association and 20 planned focus groups to inform next steps.
Arlington ISD trustees and district communications staff met Feb. 6 for a workshop to gather input on a comprehensive marketing and communications plan, district staff said. The session featured a presentation by district communications staff and table-based brainstorming with trustees and other participants.
The discussion focused on three ongoing efforts: a district survey, an external audit of marketing materials and analytics, and a series of focus groups. Anita, a member of the district communications team leading the session, said the effort is “an opportunity for input from our board of trustees, sitting side by side with some of our communications professionals to be able to have some good dialogue about what we wanna see in a comprehensive marketing plan.”
Why it matters: district leaders said they want a marketing strategy aligned with the…
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