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Library communications liaison outlines social media strategy after viral video
Summary
Amber, the library's communications liaison, told the West Bend Community Library Board that recent social media work dramatically increased engagement and outlined a 2025 plan to emphasize storytelling, partnerships and staff/patron features.
Amber, the library communications liaison, told the West Bend Community Library Board on Feb. 18 that a change in social media approach has driven sharp audience growth and engagement.
The presentation focused on metrics and a new editorial approach: “community driven and reader focused,” Amber said, and recommended shifting emphasis from event-only posts to storytelling about the library, staff and community partners to sustain audience attention.
Amber said the library’s Instagram and Facebook accounts have grown markedly: at one point in her talk she…
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