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Verona Chamber and Visit Verona highlight events, tourism funding and $45 million estimated visitor impact
Summary
Verona Area Chamber executive director Leigh Jordan and Visit Verona tourism coordinator Allison Plummer summarized the chamber’s events, the Visit Verona budget split under hotel room tax rules and tourism’s estimated economic impact of roughly $45 million in 2024.
Leigh Jordan, executive director of the Verona Area Chamber of Commerce, and Allison Plummer, Verona’s tourism coordinator, told attendees the chamber runs more than 50 community events a year and that Visit Verona uses hotel room tax revenue under state guidelines to market the city and support events.
Plummer said hotel lodging tax revenue is collected by local hotels, that the city retains 30% of the room-tax receipts and the remaining 70% is regulated for tourism marketing purposes. Of the regulated portion, she said Visit Verona allocates 17% to Destination Madison…
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