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Wilsonville adopts draft 10-year tourism strategy emphasizing river access, sports and town center connections
Summary
Consultants and staff presented a draft 10-year tourism development strategy that centers on outdoor recreation, sports tournaments, river access and building town-center synergies. The tourism promotion committee will review a final recommendation before the council considers adoption; funding would come from the city’s transient lodging tax.
Wilsonville staff and consultants presented a draft 10-year tourism development strategy at the City Council work session on Feb. 20, outlining objectives to boost river access, sports and recreation visitation, evening entertainment and lodging diversity.
The draft, produced by Whereabouts consultants Matthew Lankamper and Greg Netzer and coordinated by Zoe Monberg, assistant to the city manager and staff liaison to the tourism promotion committee, recommends a multi-pronged approach that emphasizes sports and recreation, “friend-group” wine and wellness visits, and business-to-leisure travel over the next decade.
The plan updates a 2014 strategy that included 49 action items and reflects changes in the visitor economy since the pandemic and the arrival of a new Hilton Garden Inn. Whereabouts said the consultants conducted stakeholder interviews, small focus groups, a community survey and a weekend “secret shop” in Wilsonville to develop a current-state analysis that informed the draft recommendations.
Why it matters: The strategy is intended…
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