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Subcommittee advances update to Georgia motor vehicle franchise law, including data protections and OTA rules
Summary
A regulated‑industries subcommittee passed Senate Bill 81, updating Georgia’s motor vehicle franchise law to address data protection, over‑the‑air updates, allocation transparency and showroom/gallery limits for direct‑sale manufacturers.
Senate Bill 81, a package of updates to Georgia’s motor vehicle franchise law, was advanced by the special subcommittee of the Regulated Industries Committee on Oct. 12, 2025.
The bill, presented by Chairman Powell on behalf of Senator Brass, would add findings about modern vehicle technology, impose data‑protection obligations for dealerships, require manufacturers to disclose and compensate dealers for over‑the‑air (OTA) changes, and increase transparency and fairness in vehicle and parts allocation. It would also clarify limits on direct‑sale manufacturer showrooms, allowing display but not on‑site sales.
The legislation updates a franchise framework the presenter said dates to the early 1970s and was later embedded in the Georgia Constitution in…
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