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Daytona Beach staff outline yearlong plans, ambassador committee for 150th anniversary
Summary
City communications staff presented a marketing and events plan for Daytona Beach’s sesquicentennial, proposing an ambassador committee, yearlong programming, digital campaigns, and merchandise; commissioners asked for materials and volunteer liaisons.
City communications staff on Feb. 19 presented a yearlong plan to mark Daytona Beach’s sesquicentennial in 2026, including a volunteer ambassador committee, weekend festival events in July 2026, digital campaigns and a dedicated website with merchandise sales.
Julie Barley, communications and marketing coordinator for the City of Daytona Beach, told the commission the city team recommends creating a “sesquicentennial ambassador committee” made up of residents, business owners or agents of businesses that would advise staff, help obtain sponsorships and promote events. Barley said each commissioner would recruit and nominate one member and the commission would appoint the panel; the planned term would run through Jan. 1, 2027, with meetings no less than…
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