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Visit St. Pete/Clearwater reports record December, shows recovery in hotel demand and rising ad recall
Summary
Visit St. Pete Clearwater staff told the Tourist Development Council that December 2024 produced record TDT collections, driven by Clearwater Beach and St. Petersburg hotel demand; marketing recall rose and vacation-rental inventory is still recovering after recent hurricanes.
Visit St. Pete Clearwater reported on Feb. 19 that December 2024 produced record tourist-development-tax collections and that several indicators point to a continued recovery in visitation across Pinellas County.
The monthly report and staff presentation highlighted a year-over-year increase in TDT collections — staff described roughly a half‑million‑dollar increase and an 8.5% jump compared with the prior year — with particularly strong performance on Clearwater Beach and in St. Petersburg.
Why this matters: Hotel tax collections fund marketing and capital projects that support the county’s tourism economy. Staff said the December surge matters because it shows demand returning strongly…
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