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Marketing coordinator shows recruitment video, job-fair schedule and new firefighter hiring website
Summary
Paxton Powell, the commission's marketing coordinator, presented a recruitment video and an outreach plan that includes ads on streaming and social platforms, more than a dozen job fairs, a community police hiring event and a new site for firefighter applicants.
Paxton Powell, the commission's marketing coordinator, presented a recruitment and outreach plan that includes a completed recruitment video, targeted ads, multiple job fairs, a new fire recruitment website and the return of an employee "merit tour."
Powell said the recruitment video is complete and multiple 30-second cuts have been produced; the campaign is running ads on Hulu and Instagram and the department is pushing the material organically on LinkedIn, Facebook, YouTube and other platforms. "I'm happy to say it's finally done," Powell said of the recruitment video.
Powell described an active posting strategy: when recruitments go live on the department's job platform, governmentjobs.com, they will be boosted on LinkedIn, Indeed, WorkSource and college job boards, and niche boards when appropriate. Powell said she runs weekly individual job boosts and has scheduled more than 12 job fairs so far this year. She also described a new community hiring event focused on police professional and uniform positions at community centers around the city.
For fire recruitment, Powell said the department is launching a dedicated website for entry-level firefighter applicants that will centralize information — minimum qualifications, academy start dates and salary and benefits — to help applicants prepare.
Powell also said the merit tour will return in 2025, with staff visiting off-site departments to answer questions about transfers, promotions and civil service rules. "We're gonna be having a tent outside this year," she said, describing a change in format planned for late spring.
Commissioners thanked Powell and briefly asked questions after the presentation. No formal actions were taken on the marketing plan during the meeting.
