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Visit Pensacola reports record TDT collections, 2.5M visitors and $1.3B in direct spending for 2024
Summary
Visit Pensacola presented its annual report showing roughly 2.5 million visitors to Escambia County in 2024, record tourist-development-tax collections of about $22 million, nearly $1.3 billion in direct visitor spending and a total economic impact exceeding $2 billion.
Visit Pensacola presented its fiscal‑year 2024 annual report to the Tourist Development Council on Feb. 18, reporting increases in visitation, lodging and taxable collections.
Darren (representing Visit Pensacola) told the council the county attracted approximately 2.5 million visitors in the last fiscal year and generated roughly 2.5 million paid room nights. The organization reported record TDT collections of about $22 million in 2024, direct visitor spending of about $1.3 billion and a total…
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