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Idaho Potato Commission outlines $15 million revenue plan, marketing push and export concerns
Summary
Jamie Hyam, president of the Idaho Potato Commission, told the Agricultural Affairs Committee the commission expects roughly $15 million in revenue this year, is using reserves for Mexico promotions, and is concerned about processed‑potato competition, water and labor.
Jamie Hyam, president of the Idaho Potato Commission, presented the commission’s finances, marketing efforts and industry concerns to the House Agricultural Affairs Committee.
Hyam said the commission expects roughly $15,000,000 in revenues for the year and explained the commission maintains reserves to cover multi‑year commitments; after covering planned commitments he said the reserves would leave about $776,000. Hyam said the commission planned to use part of reserves this year for promotional activity in Mexico as fresh‑potato access opens in that market.
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