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Ogden staff preview strategic plan metrics on city image, reputation and fiscal sustainability; citizen survey results due in March
Summary
City staff reviewed the Ogden strategic plan’s image/reputation and fiscal‑sustainability directives at the Feb. 18 work session and said a Utah State University well‑being/citizen survey will be reported to council in March; staff noted overlap between strategic directives and existing financial reporting.
City staff reviewed the Ogden City five‑year strategic plan’s directives on city image and reputation and fiscal sustainability at the Feb. 18 joint work session, and told council a Utah State University well‑being (citizen) survey will be reported in March.
Why it matters: the strategic plan provides the council with metrics used in annual budgeting and priority setting, and staff said the directives align with capital projects, economic development and community-safety work already underway.
Staff described the strategic planning process: an RFP selected Tanner LLC to facilitate, staff formed a strategic‑planning advisory committee of residents and stakeholders, and the group developed a primary directive (leveraging location, outdoor recreation, population diversity and history) plus four strategic pillars: economic development, community safety, recreation, city image/reputation and financial sustainability. "The primary directive: leverage our unique location, outdoor recreation, diverse population, and rich history to offer residents, businesses, and guests a vibrant community that leads people to call Ogden home," staff said.
Metrics and timing: staff said the city image/reputation pillar uses measures like improved public‑school image, commercial occupancy, cleanliness of city entrances, resident satisfaction and inclusion, and employee‑survey results. For fiscal sustainability, the council had selected metrics that include general fund balance, debt and bond ratings, audit findings, and state audit scores — items staff said dovetail with the auditors’ presentation earlier in the meeting.
Staff also noted overlap among work-session topics and said the council asked for a citizen‑survey briefing from Utah State University in March; staff moved that presentation to a later meeting so the university representative could spend adequate time with council.
Ending: staff said the city will consider timing of the next strategic‑plan refresh after the general plan is complete and suggested discussing strategy at the March 25 strategy session. Council members indicated interest in ongoing engagement with the schools and other community groups around image and inclusion metrics.
