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Visit Ogden reports tourism tax collections near $9.3 million in 2024; touts new branding, events and group sales
Summary
Visit Ogden presented its 2024 annual report at the Feb. 18 work session, reporting near‑record tourism tax receipts, a brand refresh and expanded group sales including multi‑year contracts with Triple Crown and plans for new conferences in 2026.
Visit Ogden presented its 2024 annual report to the council on Feb. 18, reporting tourism-related tax receipts of just under $9.3 million for 2024 and a set of initiatives intended to stabilize and broaden visitor spending across seasons.
Why it matters: staff said visitor spending drives a significant portion of local sales tax revenue and supports jobs and events that generate economic activity in Ogden and Weber County.
Visit Ogden’s director (presenting) said the organization finished 2024 with a 2% increase in tourism tax collections compared with 2023 and described efforts to even out seasonality by investing…
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