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North Penn seeks funds for communications, AV and community engagement; board hears requests for AV-vehicle and auditorium lighting replacements
Summary
Christine Labroski and Bob Gilmer presented the general-fund communications and community relations budget, highlighting YouTube and WNPV reach, foundation and advertising revenue, AV classroom and auditorium replacement needs, and plans to replace an aging AV service vehicle and television-truck recording hardware.
Christine Labroski and Bob Gilmer presented the communications and community engagement budget, saying the department manages district publications, media relations, event AV, North Penn Television (WNPV), and community-engagement programs.
Labroski summarized functions that include emergency communications (SchoolMessenger), district publications and newsletters, community engagement events, the alumni association, the educational foundation and the North Penn Advantage advertising program. "It's a team effort," Labroski said, outlining printing, digital media and crisis communication responsibilities.
Gilmer reviewed audiovisual and media operations. He reported roughly half a million YouTube views year-to-year and millions of total views since the district—s channel began; he said WNPV, YouTube and related services reach a substantial local audience. Gilmer identified several high-impact capital needs: replacing projectors and classroom displays at a small number of remaining schools, auditorium LED lighting fixtures and replacement of one AV support vehicle; he also recommended replacing the television-truck recording server that has been in service since about 2014 and has started to fail.
Labroski described revenue offsets: the North Penn Advantage advertising program raised about $20,000 in the past year to support the general fund, and the North Penn Educational Foundation has raised more than $200,000 since July 1 and funded about $95,000 in classroom innovation grants. Labroski said community education proceeds and foundation and advertising revenue help offset communication costs.
On accessibility and compliance, Gilmer said the website is monitored for ADA compliance and the district pays licensing to support closed captioning for video and meetings. Labroski and Gilmer said many functions rely on in-house technical staff to reduce contract costs and that the communications team won multiple professional awards this year for television and public-relations work.
Ending: The presenters asked the board to approve budget lines that allow the district to maintain production, audiovisual support for classrooms and events, and to replace an aging AV van and television-truck server if budget variances permit; no formal procurement decisions were recorded in the meeting.
