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MadisonGroup outlines "Indiana's Music City" strategy, reports $20,000 in unspent grant funds
Summary
M3 representatives briefed the Jefferson County Tourism Board on a multi-year music-driven marketing plan, trademarked the "Indiana's Music City" brand, and reported about $20,000 remaining from two grant cycles; the group also described partnerships, a visitor-profile study kickoff and a short-term loan the group made and was repaid.
Charlie Rolfin, speaking for M3, told the Jefferson County Tourism Board that the organization has shifted from simple event promotion toward marketing a broader "Indiana's Music City" identity for Madison, using a mix of advertising, live music programming and venue support.
"We were setting the bar too high for future conference sites," Rolfin said, describing feedback after recent conventions. He added, "I want them to remember Madison as their best conference ever." The board heard that M3 completed a U.S. trademark registration for the phrase "Indiana's Music City" and expects to use…
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