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DDA proposes artist-designed Old School Square brand; public to pick winner in spring reveal
Summary
The Downtown Development Authority presented a rebranding plan for the Old School Square campus that would use watercolor illustrations by local artists for a campus emblem and venue-specific logos, followed by a public vote and an 18–20 week timeline for rollout and celebration.
The Downtown Development Authority presented a new branding plan for the Old School Square campus on Feb. 18 that would invite South Florida artists to submit watercolor illustrations for a single campus emblem and matching venue logos, then let the public pick the winner in a vote ahead of a celebratory reveal.
The recommendation came from Laura Simon of the DDA and Suzanne Boyd, the DDA’s director of marketing. Simon told the commission the goal is “one brand for the entire campus of Old School Square” that should “be owned by the city, not solely the DDA.” Boyd called the concept “A legacy through local art: reimagining Old School…
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