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Sweetwater Events Complex reports $30 million economic impact in 2024, highlights upgrades and master plan
Summary
The Sweetwater Events Complex reported an estimated $30 million in local economic impact for calendar year 2024, driven largely by National High School Finals Rodeo; the complex outlined recent capital improvements and a completed master plan to guide future projects.
Candy Pendleton, executive director of the Sweetwater Events Complex, told the Board of County Commissioners on Feb. 18 that the complex produced an estimated $30.1 million in economic impact to Sweetwater County in 2024, driven primarily by the National High School Finals Rodeo and other large events.
Why it matters: The events complex attracts out-of-county visitors whose spending supports local businesses and lodging. Commissioners heard how event revenue and facility use offset a portion of the complex’s county allocation.
Key points - Economic impact: Pendleton reported about $30.1…
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