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Shorewood Village Board: votes at a glance — March 3, 2025 (Jersey Mike's loading zone denied; parade route referred; land-trust review scheduled)
Summary
At its March 3 meeting the Village Board acted on several committee referrals and staff recommendations, including denying a Jersey Mike’s loading-zone request and referring the Fourth of July parade-route question back to committee for further feasibility work.
At its meeting on March 3 the Shorewood Village Board voted on several items brought from committee. Key outcomes are summarized below.
Votes at a glance
- Jersey Mike’s loading-zone special-privilege (3530 N. Oakland Ave.): The board denied the application for a loading zone in the public right-of-way. A trustee moved to deny the permit and the motion passed (vote tally recorded in the minutes as 5–1). Staff had recommended denial based on precedent and parking impacts; trustees debated neighborhood parking pressures and precedent before the vote.
- Fourth of July parade route: The board voted to send the matter back to the Business & Community Relations Committee to evaluate the feasibility of returning to the original, longer route that historically started in the north of the village and ended at River Park. The motion asked the committee to assess safety, staffing, logistical needs and costs; the board approved the referral. The vote carried by voice; no formal roll-call tally was recorded in the packet.
- Award contract for 2025 ash removal: The board approved awarding the 2025 ash removal contract to Cut and Go Tree LLC in the amount of $40,950. The motion carried on voice vote.
- TID extension funds and community land trust: The board voted to revisit pursuing a community land-trust property annually (motion passed 5–1). The Community Development Authority had previously discussed acquiring property for a land trust that would preserve affordable homeownership; staff and CDA members noted the timing and competing redevelopment opportunities for TID funds.
- Removal of 3900 N. Frederick Avenue from village parking-lot RFP: The board voted to remove the Frederick parking-lot site from the current redevelopment RFP process; the motion passed 5–1. Trustees debated keeping options open for future redevelopment against repeated community concerns and staff capacity to evaluate proposals.
- 2025 initiatives: The board approved the list of planned 2025 initiatives included in the packet. The motion passed on voice vote.
- Closed session authorization: The board voted by roll call to enter closed session under Wisconsin Statute 19.85(1)(e) to deliberate the purchase of property for DPW relocation; roll call indicated the motion carried 6–0. The board adjourned into closed session at approximately 8:45 p.m.
Details and context
Jersey Mike’s: Trustees considered requests for up to three spaces in front of the new restaurant for loading and pickup. Staff recommended denial citing precedent and neighborhood parking impacts; one trustee said the business should be given an opportunity, while others emphasized precedent and equity for other businesses. The board denied the request 5–1.
Fourth of July parade route: Staff and public safety officials presented operational and safety concerns tied to the historical route, including staffing levels, equipment and roadway closures needed if the parade were to cross Capitol Boulevard and end at River Park. Police and public works staff said longer routes would require additional barricades and staffing and that their current staffing and equipment levels would be taxed. Trustees who favor the longer route cited equity and traditions; others prioritized a shorter route for safety and resource reasons. The board directed the Business & Community Relations Committee to analyze options, costs and mitigation steps and return with feasibility and a financial analysis.
TID/land trust: The Community Development Authority provided an analysis showing monthly costs for a low-income homeowner under one land-trust model could be comparable to rentals in Shorewood; trustees debated whether TID extension funds should be held for that purpose or reserved for larger redevelopment opportunities. The board adopted a motion to revisit the idea annually and direct staff/CDA to evaluate opportunities each year.
Next steps: Items referred back to committee (parade route) will return with cost and staffing analyses. Contract award paperwork, land-trust opportunities and RFP updates will be processed by staff and the appropriate committees.
