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Hay Bay City reports workforce metrics to Bay County; county share reported at $89,101.83
Summary
Hay Bay City presented fourth‑quarter 2024 metrics on workforce platform usage, marketing and placemaking activities and outlined 2025 priorities for talent attraction and retention; commissioners asked for conversion and retention metrics, which the presenter said will be provided by the workforce director.
Annabelle Schweiger, marketing and communications manager for the Bay Area Chamber of Commerce in Bay City, presented Hay Bay City’s quarter‑4 2024 metrics to the Bay County Board of Commissioners on Feb. 18, 2025.
Schweiger told the board the quarter‑4 spending update for Hay Bay City totaled $89,101.83 (county share). She described workforce platform activity for 2024: 192 employers registered on the platform (16 added in quarter 4), 114 job postings that generated more than 32,435 position views and 26,871 job page views, and 202 resumes received (60 in quarter 4). Schweiger explained the platform counts “Apply Clicks” separately from applications submitted on employer sites, and reported 989 Apply Clicks and 111 direct job applications in 2024.
Schweiger also summarized marketing and engagement metrics: roughly 95,000 website views and 36,000 users in quarter 4 (a year‑over‑year improvement versus 2023 goals despite a decline from quarter 3, 2024); social metrics across Facebook, Instagram and LinkedIn that collectively produced about 1.16 million views in quarter 4 and a combined audience of more than 17,000 followers; and outreach work that included employer one‑on‑one visits and partnerships with local schools and higher‑education institutions.
Schweiger outlined 2025 priorities, saying, “In 2025, we have already began work towards expanding collaboration with SVSU to bring students to our community,” and listed other initiatives such as targeted employer newsletters, international student engagement, expanding work‑based learning, and partnerships with Northwood University.
Commissioners pressed for conversion and retention measures. Commissioner Vaughn asked about radio partnerships; Schweiger confirmed regional radio placements were in place. A commissioner asked about the county share of the $89,101.83 figure; Schweiger confirmed that amount represented the county’s share. When asked for trends on conversion from page views to resumes or hires, Schweiger said Sarah Parker, Hay Bay City’s director of workforce development, handles resumes and employer interactions and that Parker would follow up with detailed conversion data.
Ending: The board voted to receive the report. Commissioners and staff requested follow‑up data on application conversion and talent retention trends to be provided by Hay Bay City’s workforce director.
