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Idaho Potato Commission highlights promotion strategy, market pressures and research priorities to committee
Summary
The Idaho Potato Commission told the Senate Agricultural Affairs Committee it projects roughly $15 million in industry-funded revenues, is investing reserves to expand promotion (including recent campaigns in Mexico), and sees market pressures from international frozen-product capacity and domestic water and land constraints.
Jamie Hyam, president of the Idaho Potato Commission, presented the commission’s role, finances and industry priorities to the Senate Agricultural Affairs Committee, describing promotion efforts, market competition and research investments.
Hyam said the commission — an industry-funded marketing and protection organization formed in 1937 — budgets revenues and expenditures in the roughly $15 million range and maintains reserves to cover forward financial commitments. Hyam said…
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