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Hay Bay City reports Q4 workforce gains, warns of long-term population decline
Summary
The Bay Area Chamber’s Hay Bay City talent initiative reported Q4 2024 metrics to the Bay City City Commission Feb. 3, citing employer sign-ups, job-board activity and outreach while commissioners pressed for more detail on spending, wages and housing.
Sarah Parker, director of workforce development for the Bay Area Chamber of Commerce’s Hay Bay City initiative, told the Bay City City Commission on Feb. 3 that the program’s fourth-quarter 2024 balance stood at $185,786 and that the initiative connected 74 job seekers with potential employers over the year.
The update summarized recruitment and marketing work funded through the initiative. “We recognize that workforce development is not just about job postings. It requires strong partnerships and proactive engagement with both educational institutions and businesses,” Parker said. Chamber marketing manager Annabelle Schweiger gave web and social metrics: quarter 4 website views were about 95,000 with 36,000 users and job-page views at roughly 51,000; combined social views across Facebook, Instagram and LinkedIn in Q4 were reported at about 1,160,000, and the initiative’s total audience (email + SMS + social) was cited at roughly 1,204,000.
The presentation listed program activity in 2024: 192 employer…
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