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Committee advances bill requiring disclosure by callers using mortgage "trigger" leads
Summary
House Bill 149 would require companies that call consumers based on mortgage-trigger leads to disclose they are not the consumer's current lender and that they purchased a mortgage lead; the committee approved the bill after sponsor testimony and questions about enforcement.
Representative Bruce introduced House Bill 149 on Feb. 17, describing the bill as a consumer-notification measure addressing industry use of so-called mortgage-trigger leads.
Sponsor's explanation: Representative Bruce said mortgage-trigger leads are generated when credit-reporting activity (such as a mortgage application) causes the consumer’s data to be flagged and sold to lead vendors, which then prompt third-party solicitations. "The bill seeks to amend chapter 31 title 26, the Idaho code ... and create a new section ... aimed…
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