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Elections office unveils 2025 communications plan: new brand, PeachPoint SharePoint, voter guide and crisis plan
Summary
Communications lead Tammy Thorpe presented a communications plan for 2025 that formalizes a department brand (peach-themed), launches a staff SharePoint called "PeachPoint," continues voter education outreach and social media growth, and begins work with emergency management on a crisis communications plan.
Tammy Thorpe, the department communications lead, presented the Cobb County Elections Office communications plan for 2025, outlining branding, outreach and contingency communications work.
Thorpe said the office has developed a distinct department brand and logo that uses a peach motif and a color palette aligned with county colors; the brand will be applied to printed materials, outreach displays and trainings so voters and poll workers identify official communications. She said the office mailed a voter guide in advance of the November general election and conducted 12 outreach events last year, including…
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