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Elections office unveils 2025 communications plan: new brand, PeachPoint SharePoint, voter guide and crisis plan
Summary
Communications lead Tammy Thorpe presented a communications plan for 2025 that formalizes a department brand (peach-themed), launches a staff SharePoint called "PeachPoint," continues voter education outreach and social media growth, and begins work with emergency management on a crisis communications plan.
Tammy Thorpe, the department communications lead, presented the Cobb County Elections Office communications plan for 2025, outlining branding, outreach and contingency communications work.
Thorpe said the office has developed a distinct department brand and logo that uses a peach motif and a color palette aligned with county colors; the brand will be applied to printed materials, outreach displays and trainings so voters and poll workers identify official communications. She said the office mailed a voter guide in advance of the November general election and conducted 12 outreach events last year, including an "Elections 101" event for Kennesaw State University freshmen. The office launched Instagram and Facebook accounts last year and reported organic reach and engagement numbers: Instagram — 144 followers with 3,455 accounts reached and 7,422 views in the last 30 days; Facebook — 230 followers, 6,477 views and a 1,394 account reach in the last 28 days, Thorpe said.
Thorpe described internal communications improvements: a department SharePoint (branded "PeachPoint") will serve as the centralized staff portal for updates, calendars and resources and is expected to launch within a month. For voter education she said the office will tailor marketing to explain the functions of elected offices (for example, what a public service commissioner does) and will partner with county communications, the library system and other county departments to amplify outreach. Thorpe said the office is updating outreach displays, tent and tablecloth graphics to the new brand and will continue targeted outreach instead of trying to attend every event.
On crisis communications Thorpe said the office lacks a formal written crisis plan for election contingency events such as poll closures. She said the office is working with the county Emergency Management Agency to develop internal and external communications procedures for incidents and poll closures so the office can notify voters and media through multiple channels.
Board members asked for copies of the voter guide and for a departmental schedule of must-have and nice-to-have communications products; Thorpe said she will provide the voter guide and that a communications calendar and goals will be developed. Board members also discussed digital alternatives such as email lists and mobile apps; Thorpe and board members said those ideas merit study but would require resources and legal review.
