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Williamson County CVB presents community research and Visit Franklin brand to Spring Hill board
Summary
The Williamson County Convention & Visitors Bureau presented community research and an overarching Visit Franklin brand position, highlighting strong local pride and shared heritage across the county and Spring Hill's role in that identity.
Maureen Thornton of the Williamson County Convention & Visitors Bureau presented research and a brand framework to the Spring Hill Board of Mayor and Aldermen during the Feb. 3 work session.
Thornton said the CVB is beginning monthly reporting to the city on tourism metrics (occupancy tax collections, short‑term rental data and visitor tracking) and that a Spring Hill–specific hotel data segment will become available after sufficient…
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