Trophy Club EDC reviews two concepts for 'The Grove' small-area plan; requests feasibility and traffic analyses

Trophy Club — At its Feb. 13 meeting the Trophy Club Economic Development Corporation heard consultants from McAdams present two preliminary concepts for the small-area plan for The Grove, a proposed redevelopment area near Town Hall and the U.S. 114 frontage. Consultants described one “less aggressive” option that keeps much of the current roadway and parking, and a second, denser option that realigns Trophy Drive, increases building square footage and places a civic plaza at the town-hall frontage. The board asked McAdams and market partner Catalyst Commercial for a feasibility and fiscal-impact summary and sought follow-up traffic engineering work; it took no formal vote on either concept.

McAdams planning director Randy Rivera introduced the presentation and described the process that produced the two options. “My name is Randy Rivera, planning director for McAdams located at 4400 State Highway 121 in Lewisville,” Rivera said, and later summarized project timing and outreach. Planner Marissa Brewer told the board the consultant team had conducted stakeholder interviews, an open house and an online survey. “We got about 595 responses, which was about 4.15% of, the population that we received feedback from,” Brewer said, and said respondents prioritized restaurants, improved connectivity and pedestrian infrastructure.

Why it matters: The Grove covers key commercial parcels near the Trophy Club Town Hall and the 114 frontage road; decisions about road alignment, structured parking and allowable building types would shape traffic patterns, sales-tax…