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Developers defend Cayuga Park signage scale; committee again requests smaller monument signs and alternatives
Summary
The Cayuga Park development team presented updated blade and monument sign designs Feb. 14. Developers said signage coordinates with major tenant branding and leasing needs; Project Review Committee members and staff again urged smaller monument signs, reduced illuminated branding on residential buildings and clearer tenant wayfinding.
Developers for the Cayuga Park project returned to the Project Review Committee on Feb. 14 with updated renderings that reduced building-mounted branding and introduced blade signs midway up Buildings B and C. The presentation also reiterated a pair of large monument signs at the Route 13 and Third Street entrances; the team said the Route 13 sign location is outside the DOT right-of-way and that the New York State Department of Transportation had given preliminary approval for that location.
Paul Colucci, representing the developer, said the signage package was coordinated with major tenant Cayuga Health and with leasing needs: "We have a significant investment... We have a tenant in Cayuga Health who has a very strong opinion on what the signage should look like." Colucci said the signage supports tenant wayfinding and the developer's branding strategy and asked the committee to take the presentation to the full board for definitive guidance.
Committee members and staff repeatedly advised scaling back the largest monument sign and reconsidering illuminated branding on residential buildings. Andy Rollman said large, illuminated signs on the residential structures could make the buildings read like hotels rather than neighborhood residences and could create light impacts for nearby units: "Imagine, you know, living in one of the units adjacent to these signs... the signs are blocking views." Lisa Nicholas and other staff suggested breaking the large monument sign into two smaller elements, or providing separate smaller signs for arrival and tenant directories, and recommended the team show context with new traffic-signal poles and other intersection elements so the board can assess sight-lines and legibility.
The developer noted the project is in active construction and that leasing demands make timely signage decisions important. Paul Dudley, the sign designer, and Colucci said they would bring the package to the full board and, if the committee requested, provide alternates and photographic comparisons to Cayuga Health's existing signage. The committee did not approve the package at the PRC meeting and asked the team to present revised options to the full board.
No formal votes were recorded during the PRC review.
