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Board discusses school‑choice outreach; staff touts new website and media team plans
Summary
Board members and staff reviewed recent school‑choice marketing, praised a redesigned district website and discussed expanding outreach (tours, presentations, hype videos, and career pathway materials) to attract students and families back to district schools.
Board members discussed the district’s school‑choice outreach and marketing work and asked staff for additional updates on tactics to attract and retain students.
Board members praised the district’s revamped website and media team. A board member complimented the new site and urged creation of visual “vignettes” or a hype video to showcase programs and draw families.
Members described outreach practices that have been successful: inviting feeder‑pattern students to visit middle and high schools, sending principals to feeder schools to present programs, and using targeted marketing to reach families currently schooling outside the district or homeschooling. The board discussed offering guided tours and in‑person outreach as part of the school‑choice season, which runs through March 1.
Staff said they will provide data on school‑choice marketing results at a future workshop and noted that some schools that undertake active outreach have seen steady enrollment increases. Chris Petley and the media team were named as the staff leads working on the site and promotional materials.
No formal board action was taken; staff will prepare a briefing or workshop update on school‑choice outreach and the associated PR campaign.
