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Riverfront Park reports $215,000 in partnership revenue, strong event-driven gains; zip line conditional-use permit under review
Summary
Riverfront officials said partnerships, sponsorships and events generated revenue in 2024 and drove higher attraction traffic; a conditional-use permit for a proposed zip line is under evaluation and, if approved, would trigger a second-phase contract.
Riverfront Park staff reported that 2024 partnership and sponsorship revenue totaled about $215,000 and that special events significantly increased attraction revenues, with several high-attendance events and targeted promotions producing measurable gains.
Amy Lindsay, speaking for Riverfront partnerships, said Riverfront recorded roughly $215,000 in partnership revenue in 2024 and that the park staged more than 60 in-kind and paid sponsorships. She provided sales details for guest offers and passes: unlimited-ice passes totaled about 1,273 purchases, gift-card sales were about $4,200, and an all-access pass had 67 purchasers. A targeted local promotion offering $5 off sky-ride tickets produced more than 1,000,000 impressions, 1,800 redemptions, and $18,666 in revenue, which staff described as a 210% return on ad spend.
Riverfront Director John Mogue walked the board through attendance and revenue impacts for marquee events: the spring market drew about 3,200 attendees and produced $7,445 in attraction revenue (compared with a typical non-event day amount cited as $4,400); an Easter event drew 2,800 attendees and generated about $14,185; Fourth of July attendance was estimated at 25,800 using Placer.ai mobile-device data and yielded $13,969 in attraction revenue compared with a similar non-event day amount of $7,900; and a five-day carnival reported about 40,200 total attendance and $80,840 in attraction revenue (compared with about $25,000 for the comparable non-event period). Mogue said the combined sponsorship, carnival and food/beverage revenue equaled roughly $115,000, not including parking revenue.
On a separate administrative update, Mogue said Micah Moon submitted a conditional-use permit application for a proposed zip line; the permit application is currently under review at the municipal level and, if approved, staff would bring a second-phase contract back to the board and city council for consideration. No board vote on the zip line occurred at the meeting.
