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Pleasanton adopts sponsorship policy; long-term naming deals over three years to require council approval
Summary
The City Council adopted a new sponsorship policy for city programs, projects and facilities, adding a council-approval requirement for sponsorship agreements longer than three years and retaining prohibitions on certain industries as sponsors.
Pleasanton City Council adopted a sponsorship policy on Feb. 4 designed to let the city pursue corporate and philanthropic support for programs, facilities and events while protecting public interests. The council approved the policy unanimously and added a friendly amendment requiring that any sponsorship agreement with a term longer than three years come before the city council for approval.
Library and Recreation Director Heidi Murphy, who led the presentation, described the policy as a best-practice framework drawn from peer-city examples and Alameda County leadership research. The policy authorizes the…
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