Economic development staff preview 60‑action economic‑vitality strategy, emphasizing downtown activation and small-business support

Mountain View — Economic development staff briefed the Environmental Planning Commission on Jan. 15 about the city—s Economic Vitality Strategy, an adopted plan that organizes more than 60 action items under five goals to support downtown activation, small businesses, established industries and development process improvements.

Economic development specialist Amanda Rotella, who told the commission she will be stepping into the acting economic‑vitality manager role soon, said the plan grew from a two‑year community process and was adopted in April 2024. Rotella told commissioners the strategy pairs a broad vision with specific, prioritized actions that include short‑term implementation items and measurable success metrics.

Rotella summarized the five goals: (1) creating and supporting commercial hubs across Mountain View, (2) downtown activation and placemaking, (3) retention and…