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ECHO staff to launch strategic plan, online application portal and public engagement
Summary
Staff told the advisory board they are working with consultants on a strategic plan and with Cloud Creations to move the ECHO application to a Salesforce-based online portal; staff will run surveys, focus groups and stakeholder interviews to gather public input.
Volusia County ECHO staff told the advisory board they are working on three parallel efforts: a strategic plan with TPMA, a new online application portal built with Cloud Creations using Salesforce, and a public-engagement campaign that will include surveys, focus groups and interviews.
Staff said the strategic-plan consultant will analyze ECHO data and documents and then engage stakeholders to inform a 2040 vision for the program. The marketing and outreach plan includes a consumer-facing microsite and a public-engagement incentive program; staff said they will coordinate with destination-marketing and marketing firms to broaden outreach.
Staff also reminded the committee that prior survey work showed strong support for ECHO-funded amenities but that general public awareness of the ECHO program is low. As staff put it during the meeting, "people love ECHO amenities, but they don't know what ECHO is." The committee will be invited to participate in focus groups and interviews as the outreach work proceeds.
Next steps: staff will continue weekly calls with project consultants, finalize survey instruments and stakeholder lists, and begin building the Salesforce-based application portal ahead of the next grant cycle. The board also heard a brief update that the county received a grant to purchase an EcoRover tracked-access chair for the Lyonia (Lioneer) Environmental Learning Center to improve access for people with mobility limitations.
