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UHERO and the Economic Revitalization Commission present small‑business survey: marketing, finance and workforce top concerns
Summary
UHERO presented survey results to the committee showing marketing/sales, access to finance and workforce development as the top needs for Honolulu small businesses; the Economic Revitalization Commission outlined pilot programs including an accelerator and a local procurement review.
The Office of Economic Revitalization (OER) and UHERO presented findings from a 2024 island‑wide survey of more than 1,000 businesses and follow‑up interviews, reporting marketing and sales, access to financing and workforce development as the top needs for Honolulu small businesses.
Professor Ruben Juarez of UHERO summarized the research: more than half of respondents cited marketing and sales support as a top need; about 44% listed financial resources as a primary concern; and roughly one‑third identified workforce development and hiring challenges. Juarez said approximately 40% of businesses reported stagnation or decline while more than half indicated moderate growth. Financing difficulties were most acute for young firms, women‑owned businesses and small…
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