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Larimer County unveils ‘Mile Markers and Momentum’ campaign to publicize strategic-plan results
Summary
Larimer County public affairs staff proposed a community-focused communications campaign called “Mile Markers and Momentum,” including a story map, badge system, videos, events and a phased rollout beginning in early 2025.
Michelle Bird, Larimer County public affairs director, presented a campaign proposal titled “Mile Markers and Momentum” during the board’s Jan. 27 work session and asked the board for input on taglines, tone and next steps.
Bird said the campaign reframes the county’s 2024–2028 strategic plan by foregrounding tangible community impacts rather than the technical language of the plan. “What if we stop trying to make the community care about the strategic plan as like this government initiative and instead…share the heart of the strategic plan which is the progress and the daily impacts it has on the lives of the people that live here,” Bird said.
The c…
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