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EDA shifts marketing plan: Google Ads removed, Facebook boosted and CRM funding added
Summary
The East Grand Forks EDA reviewed social media results, discussed marketing options for a $4,800 line item and voted to remove Google Ads from the proposed spend, add a Facebook boost, and allocate remaining funds to a CRM subscription.
The East Grand Forks Economic Development Authority reviewed a year-end social media report and voted Jan. 22 to reallocate a $4,800 marketing line item, cutting a proposed Google Ads campaign and directing part of the funds to additional Facebook boosts and toward a customer-relationship management (CRM) subscription.
Director Maggie (identified in the packet as the EDA director) presented the social media summary and described strong reach for posts that spotlight local businesses. "Three of those in the past 28 days have yielded…
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